During this project, you will be divided into groups and you will be assigned a non-fashion brand. The non-fashion brand we got assigned was Weber. For this brand, we had devised a new concept and a new clothing line. named WBR for S/S 18. Investigating the vision and mission of the brand, their values, target groups, company competitions, business strategies and the differentiations. Our main focus for the brand was creating outdoor clothing that is functional and fashionable at the same time. We used accurate and advanced fashion trends for our designs and combine them with the functional detailing of outdoor clothing.